Love Your Company

How employee relationships with organisations impacts performance

Organisations want to hire people who can be loyal and dedicated to their company. But how far does love for the company go. It is more often than not a contractual relationship, or is it?

Loving the company we work for might be a big ask. So, I suppose we should ask is it possible and what do we mean by loving your company in the first place?

A piece of brain scanning research done in the earlier days, created a bit of a wave in the marketing and sales world, and probably triggered the discipline of neuromarketing – yes, that is a thing if you didn’t know it existed. This particular piece of research, one of the first conducted in this space, looked at the responses in people’s brains when they drank Coca Cola vs. when they drank Pepsi. This is basically the famous Pepsi test which made Coca Cola executives very nervous in the 1980s – in blind tests the majority of people said they preferred Pepsi.

So, what happened you may ask?

Well, first off when they drank Pepsi their brains showed more reward on average – suggesting the participants in brain scanners preferred Pepsi. This could in fact just be down to the amount of sugar but that’s another discussion.

Ok, so far so good, but this is not what surprised the researchers, what surprised the researchers is when they drank the respective drink and were shown a picture of it, their brain activity changed. The brain then showed more reward drinking Coca Cola.